While writing a survey, you need to ensure that the questions you’re asking are offering value to the data you’ve collected. This means that you’ve got to create survey queries that are meaningful. However, what… 

When it comes to running a survey, whether it is with potential customers, past bosses or employees, there are lots of best practices. Using these will improve data accuracy, response rates and the quality of… 

Intuition is a wonderful thing. People are always told to trust their guts, but there is a lot of evidence to say that by trusting our guts we are making bad decisions. Social constructionism portrays… 

Ambiguous questions are some of the most dangerous elements of a survey. They can ruin the reliability and the usefulness of the results, which could mean that either the survey has to be carried out… 

Benchmarks are a simple, but important part of any business project. You need them to measure success against goals during a project. Discovering benchmarks can be very challenging. What you might think is happening in… 

Surveys in business projects are excellent ways to create benchmarks in order to measure success, define end goals, and discover challenges early on. However, sometimes they can be misused or misinterpreted. This can make the…