{"id":223,"date":"2019-03-20T13:25:56","date_gmt":"2019-03-20T13:25:56","guid":{"rendered":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/?p=223"},"modified":"2019-05-08T13:25:48","modified_gmt":"2019-05-08T13:25:48","slug":"the-right-and-wrong-way-to-compose-a-survey","status":"publish","type":"post","link":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/the-right-and-wrong-way-to-compose-a-survey\/","title":{"rendered":"
The Right And Wrong Way<\/span> To Compose A Survey<\/div>"},"content":{"rendered":"\n

How you design your survey will impact the response\nrate from the audience. A well-designed collection form will look aesthetically\npleasing to your audience, while being simple to understand and easy to follow\non a screen. This will increase the amount of data you can collect from your\ntarget group, which will give you a better understanding of the environment\nyou\u2019re testing.<\/p>\n\n\n\n

Here are some do\u2019s and don\u2019ts on how you can\ncompose your survey to ensure you maximize responses and improve the uptake.<\/p>\n\n\n\n

<\/div>\n\n\n\n

>> Create your Online Survey<\/strong> with Drag\u2019n Survey<\/strong>, click here<\/a><\/strong><\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

1. Don\u2019t Stick To One Question Type In The Questionnaire<\/u><\/h2>\n\n\n\n

There are many different types of questions you\ncan use in an online survey. Sticking to one might sound that you\u2019re going to\nmake it easier for your audience to complete the form, but the problem is, that\nyour questionnaire could be completed by lazy respondents. <\/p>\n\n\n\n

One classic example is when companies use just\nscoring sliders where audiences answer a query by marking their agreement on a\nscore basis, normally 1-5 or 1-10. In most cases, people will give you\nrealistic responses. However, you will at times have people who give the same\nscore for every answer. This is more true when you have a longer form with too\nmany questions.<\/p>\n\n\n\n

You could prevent this by reducing the length\nof the form. Or you could mix and match question types to ensure that you\u2019re\nkeeping the audience thinking of the question.<\/p>\n\n\n\n

<\/div>\n\n\n\n

2. Do Keep Questions Grouped Based On Topic<\/u><\/h2>\n\n\n\n

One major problem is when audiences are made to\nrespond to questions that seem to jump in topic. Each question in your survey\nshould progress naturally in a topic or a series of topics. When you jump\ntopics, audiences can get confused, give bad answers and sometimes abandon the\nquestionnaire altogether.<\/p>\n\n\n\n

This is why sometimes it can be a great idea to\nwrite down all the questions you want to ask on paper and organise them first.\nThen you can ensure that you aren\u2019t jumping backwards and forwards on topics.<\/p>\n\n\n\n

<\/div>\n\n\n\n

3. Do Use Questions That Have Already Been Used<\/u><\/h2>\n\n\n\n

Don\u2019t make it hard on yourself. There are lots\nof people who have worked hard on creating the perfect surveys in the past. Use\nthese as an example and start to adapt questions already formulated to your\nneeds. This will make it quicker for you to complete your survey design and\nusing the knowledge of others, you can be assured that your survey will be\nbetter at getting responses.<\/p>\n\n\n\n

In addition, you can use the questions that we\nhave on our drag-and-drop survey creation tool. We have lots of typical survey\nquestions in our question database. These can be adapted to your own needs. It\nwill save you time, and you know that because we\u2019re survey experts, these\nquestions will be easy to understand for your audience and they will improve\nthe response rate as a result.<\/p>\n\n\n\n

<\/div>\n\n\n\n

4. Do Consider Answer Options For Audiences<\/u><\/h2>\n\n\n\n

Not all surveys are the same and sometimes you\nmight have different answer requirements to questionnaires in the past. So,\nmake sure that you identify in a survey which questions need to have a\nresponse, can have several different answers, or any set which might have\nconditions where an answer will skip or add questions in as necessary.<\/p>\n\n\n\n

You might also need to add in better\ndescriptions into certain questions like when you have a scoring matrix. Or you\nmight want to add in description options should respondents place a certain\nscore on a matrix.<\/p>\n\n\n\n

By ensuring you have set your answer options\nright, you\u2019re creating streamlined surveys that offer powerful data without\nwasting your time, or that of your audience.<\/p>\n\n\n\n

<\/div>\n\n\n\n

5. Don\u2019t Forget To Test Your Survey Before Making It Go Live<\/u><\/h2>\n\n\n\n

One of the biggest mistakes brands make when\ncreating a survey is that people forget to test their surveys to ensure that\nthey are fit for purpose. There are many things that can go wrong when creating\na questionnaire, including: unclear instructions, spelling mistakes, improper\norder of questions, respondents unable to give answers, etc..<\/p>\n\n\n\n

By testing your survey before sending it to\nyour target audience, you are improving the professional image of your brand.\nIt will also help you to increase the uptake of your survey as when you have\nmistakes in surveys, audiences will switch off and possibly abandon your\nsurvey.<\/p>\n\n\n\n

There are many people who can test your survey\nfor you. Colleagues in your business might be the best option, but try not to\nuse those that helped to develop the questionnaire. Another option is a small\ntest audience of people not connected with your brand; however, they might not\noffer the best advice.<\/p>\n\n\n\n

<\/div>\n\n\n\n

6. Add Branding To Your Survey<\/u><\/h2>\n\n\n\n

Finally, you want to ensure that you\u2019re adding branding\nto your survey. This lets people know who is asking the questions and might\nhelp them remember their experiences. There are several ways you can add\nbranding to your survey, this can include:<\/p>\n\n\n\n

  1. Adjusting the color of the survey so it matches your brand\u2019s core colors.<\/li>
  2. Add your logo to the questionnaire.<\/li>
  3. Attach videos and images of your brand that help to identify what you\u2019re asking them.<\/li><\/ol>\n\n\n\n
    <\/div>\n\n\n\n

    Conclusion<\/u><\/h2>\n\n\n\n

    Your brand\u2019s questionnaire deserves the best\nchances of success. Use the tips above to tailor all of your surveys so\naudiences feel more compelled to respond. The more information you can collect,\nthe better your data will be and the more accurate the results are for your\nbusiness.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Read the french version<\/strong>
    Les bonnes et les mauvaises pratiques pour cr\u00e9er un sondage en ligne, click here<\/a><\/p>\n\n\n\n

    <\/div>\n","protected":false},"excerpt":{"rendered":"

    How you design your survey will impact the response rate from the audience. A well-designed collection form will look aesthetically pleasing to your audience, while being simple to understand and easy to follow on a screen. This will increase the amount of data you can collect from your target group, which will give you a… <\/p>\n

    The Right And Wrong Way<\/span> To Compose A Survey<\/div>\n

    <\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-223","post","type-post","status-publish","format-standard","hentry","category-create-online-survey"],"_links":{"self":[{"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/posts\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":5,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":379,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/posts\/223\/revisions\/379"}],"wp:attachment":[{"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}