{"id":420,"date":"2019-06-02T14:38:58","date_gmt":"2019-06-02T14:38:58","guid":{"rendered":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/?p=420"},"modified":"2019-06-02T14:39:00","modified_gmt":"2019-06-02T14:39:00","slug":"engage-your-target-market-with-quizzes","status":"publish","type":"post","link":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/engage-your-target-market-with-quizzes\/","title":{"rendered":"
It’s Easy To Engage Your<\/span> Target Market With Quizzes<\/div>"},"content":{"rendered":"\n

If you\u2019re looking to engage your target market, then there is no better way to do it than with a quiz. Quizzes that provide some form of entertainment are hotly sought after by internet users. According to statistics, 81% of people think quizzes grab user attention more. In addition, 79% of marketers believe that quizzes can help internet users retain brand messaging more easily.<\/p>\n\n\n\n

That is why most social media networks,\nincluding Facebook, Twitter and YouTube even include some form of quiz in their\napplication. They know that by offering quizzes and polls on their platforms,\nthey can keep customers coming back. Even news sites like the BBC in the UK,\nregularly use interactive quizzes to improve user retention on the site.<\/p>\n\n\n\n

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>> Create your Online Quiz<\/strong> with Drag\u2019n Survey<\/strong>, click here<\/a><\/strong><\/em><\/p>\n\n\n\n

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Developing Your Own Quizzes And Making Them Different To Surveys<\/u><\/h2>\n\n\n\n

By developing your own quizzes you can come up\nwith some of the most brilliant ways to collect responses from your key audience and determine\nmore about their demographics. You can then use this data to find new ways to\nreach your audience and sell them your products\/services. At the same time, you\ncan be offering your target market some fun interaction that will help them\nremember your branding.<\/p>\n\n\n\n

The time is definitely now to implement quizzes. Despite so many large brands implementing them on their sites, very few smaller brands have. Therefore, there is an opportunity for you to attract audiences to your website and earn their loyalty. In addition, some research have found that implementing a quiz in your online strategy can improve website conversion and revenue.<\/p>\n\n\n\n

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Strategies For Developing Your Own Quiz<\/u><\/h2>\n\n\n\n

There are many ways that you can utilize a quiz\nin your online marketing strategy. For instance, you could create a survey that\nfinds out whether a customer would prefer certain styles of packaging or color\nschemes. The questions on this don\u2019t need to be too formal, they could be\nlighthearted but they should direct your marketing team into knowing what the\npreferences are for your target audience.<\/p>\n\n\n\n

Or you could test the knowledge of your target\nmarket. Say if you offered online training, you could make an interactive quiz\nthat tested their knowledge about certain subjects. From that you can determine\nwhat courses needed to be developed or even sell specific courses to your\naudience.<\/p>\n\n\n\n

Similarly, if you sell products, you can use a\nfun quiz to direct customers to certain products that they might prefer. For\ninstance, a DVD seller could ask funny questions centered on film characters or\nfilm stars, and this could lead to some suggestions of film titles they might\nlike to buy.<\/p>\n\n\n\n

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The Keys To Having Success With Quizzes<\/u><\/h2>\n\n\n\n

There are several ways in which quizzes are\ndifferent from surveys. Therefore, you need to tackle several aspects\ndifferently to how you would from a standard questionnaire. Here are some quick tips to make\nyour quiz a success.<\/p>\n\n\n\n

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1. Create More Abstract Questions<\/h3>\n\n\n\n

There are many key aspects to quizzes that\ndifferentiate them from standard surveys. Firstly, you need to think less of making them formal,\nwhich will disinterest audiences and raise abandonment rates. So, instead of\nasking people to rank a color from 0 to 10, you might want to ask people which\ncolor they prefer out of two options.<\/p>\n\n\n\n

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2. You Need Instant Gratification For The Audience<\/h3>\n\n\n\n

In addition, with surveys, respondents aren\u2019t looking for instant\ngratification, if any at all. They know their participation is being used to\nbetter a brand\u2019s processes or a product. However, with online quizzes,\nparticipants are looking for some return on their time. This could be in the\nform of a reward like ten \u2018in-game\u2019 points or some knowledge that has been\nascertained from their answers like \u201cwhich TV character are they most like\u201d.<\/p>\n\n\n\n

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3. Make Quizzes Social Media Friendly<\/h3>\n\n\n\n

Another key point when it comes to quizzes is\nthat you want people to share your quiz. This could be a great way to introduce\nnew people to your brand and attract new customers. It might also be a way to\nget more attention to social media pages you run. Therefore, you need to make\nquizzes more accessible to the mass audience and shareable on social media.<\/p>\n\n\n\n

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4. Target Your Market Carefully<\/h3>\n\n\n\n

While quizzes should be more accessible to mass\naudiences, those audiences should still be targeted towards your key audience.\nThat means you don\u2019t want a quiz that asks about DVDs and can recommend any\ngenre if you only sell science fiction. Therefore, think carefully about your questions and make sure\nthat you aren\u2019t being too general so that people who aren\u2019t worthwhile to you\naren\u2019t participating.<\/p>\n\n\n\n

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5. Think About The Value To You<\/h3>\n\n\n\n

While making sure your audience has value, you\nalso need to have value from making the quiz. Therefore, plan how your brand\ncan benefit from the quiz. Are you going to be able to pick up important\ninsights to how audiences might see your new product or are you going to get\nmore detailed profiles on what audiences want to buy and when? Whatever the\nbenefit to your business, plan your questions around those, so creating the quiz isn\u2019t a waste of\nyour time.<\/p>\n\n\n\n

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Conclusion<\/u><\/h2>\n\n\n\n

Quizzes are a good way to interact with\naudiences. You can use them as a way to introduce your brand or perhaps get\nthem to make specific purchases. They are different to how surveys are done and\nshould be treated as such. But their potential is amazing. A good quiz will\nincrease revenues and brand awareness helping you to move your brand to the\nnext level.<\/p>\n\n\n\n

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If you\u2019re looking to engage your target market, then there is no better way to do it than with a quiz. Quizzes that provide some form of entertainment are hotly sought after by internet users. According to statistics, 81% of people think quizzes grab user attention more. In addition, 79% of marketers believe that quizzes… <\/p>\n

It’s Easy To Engage Your<\/span> Target Market With Quizzes<\/div>\n

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