{"id":434,"date":"2019-07-04T09:09:46","date_gmt":"2019-07-04T09:09:46","guid":{"rendered":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/?p=434"},"modified":"2020-11-23T14:16:42","modified_gmt":"2020-11-23T14:16:42","slug":"10-tricks-for-using-surveys-in-business-projects","status":"publish","type":"post","link":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/10-tricks-for-using-surveys-in-business-projects\/","title":{"rendered":"
10 Tricks For Using<\/span> Surveys In Business Projects<\/div>"},"content":{"rendered":"\n

Surveys in business projects are excellent ways to create benchmarks in order to measure success, define end goals, and discover challenges early on. However, sometimes they can be misused or misinterpreted. This can make the results unreliable and therefore actions are taken which should not have been.<\/p>\n\n\n\n

To avoid this, there are several tricks you can\nuse in your surveys to build reliable\ndata. What are these tricks for your business projects? Here are our top ten.<\/p>\n\n\n\n

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>> Create your Online Poll<\/strong> with Drag\u2019n Survey<\/strong>, click here<\/a><\/strong><\/em><\/p>\n\n\n\n

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1. Measure Only What You Can Improve<\/u><\/h2>\n\n\n\n

One of the biggest mistakes that businesses do,\nis that they ask questions about\naspects of the business they can\u2019t affect. This is useless information that\nwastes time for your respondents and\nyou. If you can\u2019t influence an aspect of the customer\/employee\/respondent\nexperience, then leave it alone. For instance, you can\u2019t ask them about their\njourney to you, even though it is part of their experience, there is just no\nway to change this aspect.<\/p>\n\n\n\n

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2. Use Quantitative And Qualitative Questions<\/u><\/h2>\n\n\n\n

You should always use a mixture of quantitative\nand qualitative questions throughout your survey. The former should be used to\ntake the pulse of certain aspects (i.e. customer satisfaction) while the\nqualitative questions can be used to\ncollect the reasons behind the general consensus. Using these two together also\nbreaks up the monotony of the survey\nfor respondents making it more\ninteresting and improving completion rates.<\/p>\n\n\n\n

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3. Avoid Sampling Bias<\/u><\/h2>\n\n\n\n

Ensure that all samples taken for your surveys are done randomly. This ensure that there isn\u2019t any bias in your answers, and therefore, that you have a great set of data. In addition, you don\u2019t have to have thousands of respondents. As long as you have a couple of hundred, you should have enough data. In fact, with just 200 surveys you can be sure that you have 7% accuracy, statistically.<\/p>\n\n\n\n

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4. Avoid Jargon<\/u><\/h2>\n\n\n\n

Many organizations put together surveys without realizing that they\u2019ve\nincluded lots of jargon within questions and answers. This can be confusing to\nthose outside of the industry. Always ask two or three people inside the\norganization to identify and remove jargon from questions so everyone can\ncomplete the survey without issue.<\/p>\n\n\n\n

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5. Give People The Other Option<\/u><\/h2>\n\n\n\n

When you give people a group of answers, then\nyou must be expecting all respondents to give one of those answers. However,\nthis isn\u2019t always the case and you should instead ensure that all respondents can answer without giving an\nanswer they don\u2019t believe in. To cover this, you need to add an option that\nsays \u2018other\u2019. After this you should add in some space where they can elaborate\non their answer. The more space you give them, the more detail they can give\nyou.<\/p>\n\n\n\n

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6. Be Careful Of Peer Pressure From Respondents<\/u><\/h2>\n\n\n\n

While focus groups can often be the main way\nthat peer pressure is seen in research, it can also happen within surveys. This\nis done when responses are collected in groups where those taking part in the\nstudy are allowed to communicate. Often one will say a question out loud and then state their answer. If they have\nenough influence, then that answer becomes the answer for the group at large.\nWhere possible, you should ensure that all respondents\naren\u2019t influenced during the survey.<\/p>\n\n\n\n

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7. Don\u2019t Lead The Respondent<\/u><\/h2>\n\n\n\n

Questions have to be written in such a way that they\ndon\u2019t lead the audience. Leading the respondent\nwill cause significant issues with your final data. An example of a leading question is: \u201cdid you like the customer\nservice you received?\u201d. Instead, you should be asking questions like \u201cHow\nsatisfied were you with the customer service you received?\u201d. By asking neutral\nquestions you can be sure the responses are realistic of the opinions of the\naudience.<\/p>\n\n\n\n

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8. Offer Incentives For Taking Part<\/u><\/h2>\n\n\n\n

Another important part of the survey process is to offer incentives for\npartaking in the process. This can be as simple as offering a free cup of\ncoffee and biscuit, or a discount on their next purchase. These incentives are\na way of thanking people for taking part in your business project and for\nimproving completion rates.<\/p>\n\n\n\n

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9. Ensure You\u2019re Talking To The Right People<\/u><\/h2>\n\n\n\n

Sometimes businesses get it wrong on the\npopulation they\u2019re engaging with. For instance, there is little point in going\nto a shopping center to ask people about online shopping. Some might do both,\nbut you\u2019ll also pick up people who aren\u2019t shopping online. Instead, look at the\naudience that matters most and seek them out.<\/p>\n\n\n\n

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10. Use Two Surveys<\/u><\/h2>\n\n\n\n

You should always use two surveys. One at the beginning of the business\nproject and then one at the end. This way you can benchmark and assess progress\nduring the business project. If you\u2019re successful, this can be really\nmotivating for your staff.<\/p>\n\n\n\n

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Conclusion<\/u><\/h2>\n\n\n\n

When you\u2019re starting a business project, it can\nbe very useful to survey your audience. This can help you identify key goals\nand set benchmarks. Unfortunately, not all surveys\ncreated are fit for this purpose. That is why you need to look at the ten tips\nand tricks listed above to ensure that you have a strong survey that can help you find all the\nimportant information you need.<\/p>\n\n\n\n

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More about surveys:<\/strong>
The Role Of Surveys In Creating Benchmarks, click here<\/a>
The Science Behind The Survey, click here<\/a>
It\u2019s Easy To Engage Your Target Market With Quizzes, click here<\/a>
How To Make Your Marketing Research So Much Easier, click here<\/a>
Surveys \u2013 It\u2019s All About The Real Time Analysis, click here<\/a>
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Read the french version<\/strong>
7 astuces pour optimiser les enqu\u00eates de votre entreprise, click here<\/a><\/p>\n\n\n\n

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Surveys in business projects are excellent ways to create benchmarks in order to measure success, define end goals, and discover challenges early on. However, sometimes they can be misused or misinterpreted. This can make the results unreliable and therefore actions are taken which should not have been. To avoid this, there are several tricks you… <\/p>\n

10 Tricks For Using<\/span> Surveys In Business Projects<\/div>\n

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