{"id":443,"date":"2019-07-04T09:27:39","date_gmt":"2019-07-04T09:27:39","guid":{"rendered":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/?p=443"},"modified":"2020-11-23T14:17:26","modified_gmt":"2020-11-23T14:17:26","slug":"the-role-of-surveys-in-creating-benchmarks","status":"publish","type":"post","link":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/the-role-of-surveys-in-creating-benchmarks\/","title":{"rendered":"
The Role Of Surveys<\/span> In Creating Benchmarks<\/div>"},"content":{"rendered":"\n

Benchmarks are a simple, but important part of\nany business project. You need them to measure success against goals during a\nproject. Discovering benchmarks can be very challenging. What you might think\nis happening in the business can be very different to what your front-line\nstaff or customers think.<\/p>\n\n\n\n

Too many projects fail because they don\u2019t meet the goals<\/a> for the project. The lack of success in a project is often realized in it being over budget. Another failure can also be seen when end-users don\u2019t recognize improvements. This can make the whole project seem a complete waste of time.<\/p>\n\n\n\n

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>> Create your Online Poll<\/strong> with Drag\u2019n Survey<\/strong>, click here<\/a><\/strong><\/em><\/p>\n\n\n\n

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Tools To Help You Set Benchmarks<\/u><\/h2>\n\n\n\n

Determining benchmarks is challenging when\nyou\u2019re talking about opinions. You\u2019re going to have to make changes that a\nsignificant proportion of your audience want in order for the project to be a\nsuccess. There are certain ways to deal with this, such as looking at feedback\ngiven to you by staff\/customers\/third parties about their interactions with you\nand determining a common pattern. The problem with this is that people are more\nlikely to complain than to compliment. Therefore, this may not be a true\nreflection of what your audience want.<\/p>\n\n\n\n

In addition to using customer comments as a way\nto create benchmarks, you might not get all the problems mentioned in feedback. Some customers\nmight simply use another service or others might keep certain aspects to\nthemselves. Therefore, you\u2019re only getting a partial view of the current\nlandscape.<\/p>\n\n\n\n

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Surveys Are A Great Tool For Benchmarking<\/u><\/h2>\n\n\n\n

Surveys, for instance, are a much better tool for\ncanvassing impressions from a population. You can collect a significant cross\nsection of the relevant population, and from the responses collect an unbiased viewpoint of the\ngroup. These can be then used to determine benchmarks for your next project.<\/p>\n\n\n\n

For example, say you want to improve your\nwebsite and you ask visitors about their experience on your site. Some of the respondents might say\nthat the website is too slow. You can use this information to determine that\nthe website needs to speed up. You could also collect responses about other websites they use and\nsee what speeds those websites are.<\/p>\n\n\n\n

Tools like GTMetrix and Pingdom can then be\nused to identify metrics. For instance, if your website loads in about 10\nseconds and another website the group likes loads in 6 seconds, you know that\nyou\u2019ve got to reduce the website load time by about four seconds.<\/p>\n\n\n\n

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Surveys Will Give You Areas To Focus On<\/u><\/h2>\n\n\n\n

Just like in the example above, the survey might not give you a specific goal. Speeding up a website isn\u2019t a SMART goal<\/a> and so shouldn\u2019t be used. However, it can indicated what respondents want to see from a project and you can use that information to find a better solution. <\/p>\n\n\n\n

For example, they wanted a faster website, you\nfind the speed for your website and another website that they like using. Then\nyou have a benchmark for your project.<\/p>\n\n\n\n

Another example might be the length of time it\ntakes for your customer service team to answer the phone. If the majority of\npeople say it takes too long for customer services to answer the phone, then\nyou can look into your call answering statistics and benchmark the current call\nwaiting time.<\/p>\n\n\n\n

However, some survey results will give you something you can\nbenchmark accurately. For instance, a vast number of respondents might say they visit your shop\nonce a week. This can be a benchmark if you\u2019re trying to get more people to\nvisit your store.<\/p>\n\n\n\n

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Assessing Whether Goals Have Been Met<\/u><\/h2>\n\n\n\n

Now that you have set benchmarks using surveys, you can progress\nwith your project. Once you\u2019ve completed your project you can test the\nachievements using surveys. It can be easily done by seeing if more people\nrespond positively to questions. For instance, in the website example, you\ncould see if more of your audience think the website is at a sufficient speed.<\/p>\n\n\n\n

This should be in addition to your own tests. Surveys should test the\nsame population in both the pre and post project environments.<\/p>\n\n\n\n

In addition to this, you can ask populations,\nespecially staff, if they think the projects have been well managed. This can\nhelp you refine your project management processes and help to align staff to\nchanges quicker, which prevents another reason why projects often fail.<\/p>\n\n\n\n

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Conclusion<\/u><\/h2>\n\n\n\n

Projects are hard to complete and they aren\u2019t\ngoing to succeed unless you have good goals that are measurable. These goals\nshould have starting benchmarks in order for you to assess progress on your\ncampaigns. Surveys\nare a great way for you to develop benchmarks for your latest projects and then\ntest them later on to determine success of the project.<\/p>\n\n\n\n

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More about surveys:<\/strong>
Find Out How You Can Address Your Employees\u2019 Concerns, click here<\/a>
10 Tricks For Using Surveys In Business Projects, click here<\/a>
The Science Behind The Survey, click here<\/a>
It\u2019s Easy To Engage Your Target Market With Quizzes, click here<\/a>
How To Make Your Marketing Research So Much Easier, click here<\/a>
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Benchmarks are a simple, but important part of any business project. You need them to measure success against goals during a project. Discovering benchmarks can be very challenging. What you might think is happening in the business can be very different to what your front-line staff or customers think. Too many projects fail because they… <\/p>\n

The Role Of Surveys<\/span> In Creating Benchmarks<\/div>\n

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