{"id":600,"date":"2020-11-19T14:42:12","date_gmt":"2020-11-19T14:42:12","guid":{"rendered":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/?p=600"},"modified":"2021-01-07T10:44:07","modified_gmt":"2021-01-07T10:44:07","slug":"turn-your-customer-feedback-into-stunning-marketing-content","status":"publish","type":"post","link":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/turn-your-customer-feedback-into-stunning-marketing-content\/","title":{"rendered":"<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Turn Your Customer Feedback<\/span>   Into Stunning Marketing Content<\/div>"},"content":{"rendered":"\n<p>Content\nmarketing is the engine which all marketing runs by now. Content marketing is key for social media, blogging, email marketing and\nfor website content. It\u2019s how search engines determine where you should rank\nonline and therefore how much business you can generate online.<\/p>\n\n\n\n<p>However,\nmany businesses struggle to develop a content marketing strategy. That is\nbecause they don\u2019t know what customers really want to read about or how to turn\ntheir passion into the written word. Sometimes, it\u2019s because they don\u2019t know\nhow to utilize their resources to the full potential.<\/p>\n\n\n\n<p>One\nway that you can build a content marketing strategy is to use feedback given to\nyou from customers. There are several ways that this can be implemented. Here\nare some great ideas for you to try.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt;&gt; Create your&nbsp;<strong>Online Survey<\/strong>&nbsp;with&nbsp;<strong>Drag\u2019n Survey<\/strong>,&nbsp;<strong><a href=\"https:\/\/www.qualif.dragnsurvey.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a><\/strong><\/em><br><\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"399\" src=\"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2020\/11\/Content-marketing-survey-min.jpg\" alt=\"\" class=\"wp-image-601\" srcset=\"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2020\/11\/Content-marketing-survey-min.jpg 600w, https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2020\/11\/Content-marketing-survey-min-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><u>1. Blog Articles<\/u><\/h2>\n\n\n\n<p>The\nfirst, and least often used strategy, is to collect data from customers about\naspects of your product\/service they don\u2019t understand, or pain points, and use\nthese in articles on your blog. It is a simple strategy that allows you to\ncreate content that your audience wants to read.<\/p>\n\n\n\n<p>An\nexample of how this strategy works like this. A business sells an app to help\nmanage a family\u2019s time better. In a survey, a group of customers say their\nbiggest weak point was getting the children ready for school in the morning.\nSo, the marketing team uses this to write a series of blogs about this subject\nsuch as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Five ways to get your children to school on time.<\/li><li>&#8211; How to beat the bathroom rush on a school morning.<\/li><li>&#8211; Are your children taking too long to get ready for school?<\/li><\/ul>\n\n\n\n<p>These\narticles are designed to be direct responses to what customers have stated on surveys.\nThe theory is that other parents will be wondering about this and might use a\nsearch engine to find the answers to these questions. By having them as\narticles, your website should be close to the top of the search results provided\nthat SEO\nbest practices are utilized.<\/p>\n\n\n\n<p>At\nthe bottom of the article, a quick sales pitch can be added.<\/p>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><u>2. For Showcasing Reviews<\/u><\/h2>\n\n\n\n<p>A\nvery common use of survey information is to add comments from current customers\non websites, social media and in email marketing to showcase the positives of\nyour product. What customers say is very important and prospective buyers are\nmore likely to trust their peers than your marketing content. So, by using\nreviews within your marketing, you are adding a type of word-of-mouth aspect.\nThis means that you can potentially convert more prospects into customers. All\nthanks to one survey.<\/p>\n\n\n\n<p>There\nare several ways of doing this. Firstly, you can create an: \u2018X% of survey respondents\nstated they preferred us to a leading competitor\u2019 statement for marketing. This\ncan be very powerful and is often used in the cosmetics and grooming industry.<\/p>\n\n\n\n<p>Or\nyou could add direct quotes to marketing materials for social media, blogs and\nlanding pages that can add proof of promises you\u2019ve made. For instance: Jill\nsaid we \u201c\u2026really helped me and the kids make it to school on time.\u201d<\/p>\n\n\n\n<p>Remember\nif you add anything to the review for clarity to insert this in square\nbrackets. An example of this could be:<\/p>\n\n\n\n<p>Jill\nsaid we \u201c&#8230;really helped me and kids make it [to school] on time.\u201d<\/p>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><u>Get The Survey To Provide You With Content Marketing Gold<\/u><\/h2>\n\n\n\n<p>Your\nsurveys can help you generate a lot of content for your marketing campaigns.\nWhether it is in the form of social media content, interactive content or information\npieces, survey data can be a very useful resource.<\/p>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>More about surveys:<\/strong><br>The Easy Way To Get Your Market Research, <a rel=\"noreferrer noopener\" aria-label=\"click here (opens in a new tab)\" href=\"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/the-easy-way-to-get-your-market-research\/\" target=\"_blank\">click here<\/a><br>4 Ways To Share Survey Results With Your Team, <a rel=\"noreferrer noopener\" aria-label=\"click here (opens in a new tab)\" href=\"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/4-ways-to-share-survey-results-with-your-team\/\" target=\"_blank\">click here<\/a><br>How To Create Powerful Online Surveys That Get Completed, <a rel=\"noreferrer noopener\" aria-label=\"click here (opens in a new tab)\" href=\"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/how-to-create-powerful-online-surveys-that-get-completed\/\" target=\"_blank\">click here<\/a><br>How To Improve On Rating Scale Inefficiencies, <a rel=\"noreferrer noopener\" aria-label=\"click here (opens in a new tab)\" href=\"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/how-to-improve-on-rating-scale-inefficiencies\/\" target=\"_blank\">click here<\/a><br>Want Your Survey Answered? Don\u2019t Use These Questions, <a href=\"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/want-your-survey-answered-do-not-use-these-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"click here (opens in a new tab)\">click here<\/a><br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Read the french version:<\/strong><br>Transformez vos commentaires clients en contenu marketing \u00e9poustouflant,&nbsp;<a rel=\"noreferrer noopener\" aria-label=\"click here (opens in a new tab)\" href=\"https:\/\/www.qualif.dragnsurvey.com\/blog\/transformez-vos-commentaires-clients-en-contenu-marketing-epoustouflant\/\" target=\"_blank\">click here<\/a><\/p>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is the engine which all marketing runs by now. Content marketing is key for social media, blogging, email marketing and for website content. It\u2019s how search engines determine where you should rank online and therefore how much business you can generate online. However, many businesses struggle to develop a content marketing strategy. That&hellip;&nbsp;<a href=\"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/turn-your-customer-feedback-into-stunning-marketing-content\/\" rel=\"bookmark\"><span class=\"screen-reader-text\"><\/p>\n<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Turn Your Customer Feedback<\/span>   Into Stunning Marketing Content<\/div>\n<p><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-600","post","type-post","status-publish","format-standard","hentry","category-create-online-survey"],"_links":{"self":[{"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/posts\/600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=600"}],"version-history":[{"count":6,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/posts\/600\/revisions"}],"predecessor-version":[{"id":691,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/posts\/600\/revisions\/691"}],"wp:attachment":[{"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qualif.dragnsurvey.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}